Citation :
Fifth Third's unusual name is the result of the June 1, 1908 merger of two banks, The Fifth National Bank and The Third National Bank, to become The Fifth Third National Bank of Cincinnati.[5] Because the merger took place during a period when prohibitionistideas were gaining popularity, it was believed that "Fifth Third" wasbetter than "Third Fifth," which could be construed as a reference tothree "fifths" of alcohol.[6] The name went through several changes over the years, until on March 24, 1969, the name was changed to Fifth Third Bank. [5]
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