Citation :
To install paid App Store apps using Apple Configurator, you must participate in
the Volume Purchase Program (VPP). Apple Configurator automatically redeems
codes provided by your VPP Program Facilitator or authorized volume purchaser to install apps.
[...]
Important: Apps installed using Apple Configurator are tied to the device they were installed on, not to a specific Apple ID. To update apps deployed using Apple Configurator, you must reconnect to the same Mac from which the apps were installed. Additionally, you can’t redownload these apps via iTunes in the Cloud. Therefore, it’s recommended that Apple Configurator be used to install App Store apps on supervised or assigned devices only.
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